Exact sameness

4. exact sameness; “they shared an identity of interests” [syn: identicalness, indistinguishability] (From http://definr.com/identity)

So that’s identity. Exact sameness. Being true to the brand and contributing positively to a reputation.

Why is that so hard?

That’s one of the questions I’ve been asking myself.

I work in Corporate Communications at an Inc. 500 company, so I spend a lot of time thinking about corporate reputation. I spend a lot of time worrying about what the company can do to to manage its reputation, and I worry about outside factors that might tarnish it.

I’ll share some of those thoughts here.