3. an operator that leaves unchanged the element on which it operates; “the identity under numerical multiplication is 1″ [syn: identity element, identity operator] (From http://definr.com/identity)
Continuing to stretch this metaphor as far as it will be stretched, an identity operator can be a metaphor for a representative of an organization who acts in a way that is consistent with the corporate brand and thereby helps preserve the company’s reputation.
These are the people you want to have working for you, right? These are the people who — no matter what part of the business they work in — understand that everything they do has an impact on their customers and how their company is perceived.
Every employee is a brand ambassador.
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Continuing the Discussion