I recently wrote that most PR professionals don’t have a clue what goes on in the executive suite. Don’t get me wrong — I’m not suggesting that professional communicators don’t understand business (though some don’t).
But I do think that the influence of the PR team in the executive suite is frequently overstated.
Think about how often PR professionals are excoriated for letting their CEOs do something that results in negative publicity. Letting them? Do you really think most CEOs consult their PR staff for anything other than communications advice? Seriously?
Yeah. Thought so.
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