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Who can you trust?

Two years ago, Unisys published the Trusted Enterprise Index, which measures trust in privacy and information security practices.

While some of the results are out of date (I doubt that retail banking is the most trusted industry in the U.S. anymore) the factors that build and erode trust probably haven’t changed much.

According to Unisys, the top five attributes for building and eroding trust in an organization are:

Build Trust

  1. Customer satisfaction
  2. Leadership
  3. Prudent fiscal management
  4. Quality
  5. Customer respect
Erode Trust

  1. Unethical business practices
  2. Customer dissatisfaction
  3. Lack of respect for employees
  4. Lack of respect for customers
  5. Poor leadership

Most interesting factoid: More than one in three organizations (36% in U.S., 27% in U.K.) have no one managing trust within their organizations.

I’d love to see an update to this survey.

Posted in reputation.

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