Comments on: That’s not trust http://www.glenturpin.com/2010/02/thats-not-trust/ Who am I? Why am I here? What's this all about? Fri, 23 Jul 2010 04:49:43 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Dana http://www.glenturpin.com/2010/02/thats-not-trust/comment-page-1/#comment-443 Dana Sat, 27 Feb 2010 04:35:34 +0000 http://www.glenturpin.com/?p=1808#comment-443 It seems the advertising companies are doing a good job then based on this study. We've seen a huge shift in the way companies like AllState, Citi, Home Depot and others position themselves to consumers. Their ad copy reads like a shelter looking to bring in more homeless people - "We know you're struggling. We know you're looking for ways to stay afloat. Listen, we can help." So the question is when the economy turns around, will they still care as much? I hope so. It makes good business sense, but the public is fickle and will soon want to hear again why they should spend their lots of their money with these companies. I also find the slight increase in technology companies interesting. I wonder if it's due to the overwhelming popularity of the iPhone and other "cool" gadgets. Or, perhaps not so many people see them as the companies playing watchdog. Or, perhaps people are learning to embrace the technology available to them than before. It seems the advertising companies are doing a good job then based on this study. We’ve seen a huge shift in the way companies like AllState, Citi, Home Depot and others position themselves to consumers. Their ad copy reads like a shelter looking to bring in more homeless people – “We know you’re struggling. We know you’re looking for ways to stay afloat. Listen, we can help.” So the question is when the economy turns around, will they still care as much? I hope so. It makes good business sense, but the public is fickle and will soon want to hear again why they should spend their lots of their money with these companies.

I also find the slight increase in technology companies interesting. I wonder if it’s due to the overwhelming popularity of the iPhone and other “cool” gadgets. Or, perhaps not so many people see them as the companies playing watchdog. Or, perhaps people are learning to embrace the technology available to them than before.

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