Research proves messages are more effective when repeated. Yet financial marketers abandon their ads, slogans and brands too soon and much too often.
I was going to pontificate on why that’s the case, but I decided to save that rant for another day.
The point here for marketers and communicators is that by the time you’re getting bored with a campaign or messaging platform, your audience is only starting to become receptive to it.
One of the first electronic synthesizers, a rare Helmholtz Sound Synthesizer built around 1905, is up for auction. Just look at it. I’d love to hear it in all its steampunk glory.
NYU music technology professor Ethan Hein has put together an electronic music tasting menu for classical musicians and others who are unfamiliar with the genre.
- Delia Derbyshire
- Morton Subotnick
- The Beatles
- Donna Summer & Georgio Moroder
- Brian Eno & David Byrne
- Herbie Hancock
- The Orb
- Aphex Twin
- J Dilla
It’s a great sampler.
(Speaking of proto-techno pioneers, have you heard Ten Ragas to a Disco Beat, Ethan? Charanjit Singh was making acid house before there was acid house.)
Philip Ball writes in Aeon about the culture of repairing things as a creative expression rather than simply a manifestation of thrift. It’s a good read, but I think he misses one of the realities of modern technology.
Equally detrimental to a culture of mending is the ever more hermetic nature of technology.
That’s true of technology as a physical thing. But more than ever, the technological devices in our lives exist in a constant state of disrepair, and many of the devices in our lives with embedded systems (think thermostats, automotive systems, network routers) limp along with us a lot longer than their shiny-new-object counterparts.
Now consider that much of the critical infrastructure we rely on—payments, telecom, power, transportation—is built on a foundation of decades-old technology that is routinely patched and upgraded. Some software patches are minor fixes, while others address critical vulnerabilities like this week’s Shellshock bug. (Not to mention the occasional need for major architectural fixes. Remember Y2K?)
Glenn Fleishman writes in Boing Boing about the seemingly eternal life of software protocols and the resulting security failures.
But we also face unplanned, eternal obsolescence with modern embedded hardware, computers, and other devices. Operating systems, firmware, and add-on software can continue to run indefinitely and without any path to upgrade when flaws in operation or exploits for local or remote access appear.
It rarely makes headlines, but the culture of mending is an unavoidable and increasingly important byproduct of technology.
I was using a browser plugin that displays CGM format graphics. The cursor was, shall we say, non-standard.
ROYGBIV is made from Pixar parts.
I’m fascinated by micro-dwellings, but this one is a little too hard core for me.