If I’ve said this once, I’ve said it a thousand times.

The Financial Brand:

Research proves messages are more effective when repeated. Yet financial marketers abandon their ads, slogans and brands too soon and much too often.

I was going to pontificate on why that’s the case, but I decided to save that rant for another day. 

The point here for marketers and communicators is that by the time you’re getting bored with a campaign or messaging platform, your audience is only starting to become receptive to it.