Open-Source Projects Need More Than Good Code—They Need Marketing

Open-Source Projects Need More Than Good Code—They Need Marketing

Exec Summary: Don’t bother.

Mark Suster, on Why You Shouldn’t Launch Your Startup at a Major Tech Event.

Unless you’re a clear industry leader and are guaranteed to suck all the air out of the room, I agree 100%.

Also, Why Your Marketing Campaign Sucks. Why? You don’t have an interesting point of view.

Two great marketing and PR reads.

I have to share this story because I’m a fan of old school techno and I don’t think I’ve seen the words “eggplant-parmesan raves” or “cheese-fueled dance parties” until now.

Rethinking the Pixel: It’s All Relative Now

Rethinking the Pixel: It’s All Relative Now

The Right Way to Think About Google

Sonia Simone has guidance for dealing with Google’s annoying habit of discontinuing useful products.

  1. What’s my plan if this goes away tomorrow?
  2. Google owes you nothing.
  3. You owe Google nothing.
  4. Use the tool for what it’s good for.
  5. Serve the audience first.

Sound advice.

Communicating With the Distant Future

Communicating With the Distant Future

The Distortion of Sound is about how technology has changed the way we listen to music. Not for the better.

Ice Cubes

Ice Cubes

screenshotsofdespair:

I want this as a blanket.

(via bzzrk from 01/30/09.)

I like the idea of the quilt of despair.