Steve Jobs, January 9, 2007:
Today, we’re introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So. Three things: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device. An iPod. A phone. And an Internet communicator. An iPod. A phone… are you getting it? These are not three separate devices. This is once device. And we are calling it… iPhone.
It’s a fantastic keynote. Jobs used only a minute and a half to set up the case, and another minute and a half to introduce the key concepts behind the device that would re-invent the phone.
It’s interesting to note that the audience’s reaction to the “breakthrough Internet communications device” is tepid, even though that aspect of the iPhone was ultimately the most disruptive and revolutionary.