How marketers think:
- How can I engage consumers with my brand?
- How do I connect the personality of my brand with my target audience?
- How can I co-create with my target and develop a conversation?
How consumers think:
- Is there parking?
- Will this fucking thing work?
- How badly are they going to screw me on the price?
- Will there be anyone there who knows what the fuck he’s talking about?