Marketers want to complicate the shit out of everything.

The Ad Contrarian:

How marketers think:

  • How can I engage consumers with my brand? 
  • How do I connect the personality of my brand with my target audience? 
  • How can I co-create with my target and develop a conversation?

How consumers think:

  • Is there parking? 
  • Will this fucking thing work?  
  • How badly are they going to screw me on the price? 
  • Will there be anyone there who knows what the fuck he’s talking about? 

 Nailed it.