By getting people exploring beyond the park’s top attractions, overall use of the park goes up. People spend less time in line. They’re doing more, which means they’re spending more and remembering more.

The value is in the experience.

“What people call the Internet of Things is just a technological underpinning that misses the point, ” [Nick Franklin] says. “This is about the experiential Internet. The guest doesn’t need to know how it happened. It’s about the magic of the food arriving.”

Disney’s Magic Band is amazingly well integrated. It reminds me of another company….