The Invisible Design Behind the Apple Watch’s Many Faces | WIRED
Apple human-interface chief Alan Dye:
“It’s not that big a secret,” he says. “We have a group of people who are really, really super-talented, but they really care. They care about details that a designer might not show in his portfolio because it’s so arcane. And yet getting it right is so critical to the experience.”
Inside Apple’s design studio, where hardware engineers sit next to software programmers next to graphic designers, there is but one constant character trait: the drill-down, the asking of question after question.
Apple’s obsessive attention to detail is admirable.