Om Malik interviews Brunello Cucinelli, the king of cashmere.
On corporate responsibility:
Would you buy something from someone if you knew that the person, by making this product, has harmed or damaged mankind? No, you would not buy it.
There are some companies that give a lot of their money to charity. I’m not interested in that. Because first of all I want to see how they make their profit in the process. It is meaningless that they make a huge profit and then do charity.
On the dignity of work:
We have to rebuild the basis of all the skills. For example, the schools for arts and crafts. We have to start rebuilding. In order to do that, we need to give moral and economic dignity back to this kind of craft.
On the work day:
Do you think that during the first five hours of the day you are the same as you are in the last five hours? No way. You’re tired, and if you’re tired, you stop listening, and the decisions you make are risky.