You can’t buy loyalty like this.

I signed up for a local restaurant’s loyalty program and received my first incentive—a coupon for $1 off—valid “July 28 2015, 04:30 PM EDT thru July 28 2015, 05:30 PM EDT.”

  1. The restaurant and I are both in the Mountain Time zone.
  2. The email was sent July 28, 2015 at 4:34 EDT.

Too bad I missed my 56 minute window to save a buck.