Douglas Coupland: Why I love shopping
Right now I like these new hipster stores that each sell exactly four and a half things and it feels like the Great Depression when you walk in. A painted rock, a really good paper notepad made in Antarctica, a knitted cosy made to display heirloom tomatoes, vintage aspirin holders and a sock. I’m never sure if it’s a pop-up conceptual art gallery or if it’s for real, which is actually the very best thing retail can be.
So very twee. And:
I was in the Macy’s in Union Square in San Francisco two years ago, buying pyjamas, and there were all these young hip inner-city kids buying pyjamas too, and I thought to myself, Isn’t it great that kids are discovering something good and sensible like pyjamas. And then my friend Liz told me that they buy pyjamas because they’re the exact sort of thing a 50-year-old white guy would buy, and that kids wear their pyjamas as streetwear, and with much irony. Owned!
Time hits the hardest blows.